Crush Marketing has been added to the list of top digital marketing companies in Virginia by Design Rush. ...
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As the top spots on Google search continue to be dominated by ads, videos and other media, featured snippets, and "people also ask" suggestions, this update is helpful for regular websites. Google has now rolled out their continuous scroll feature for desktop search. This means that instead of being relegated to the dreaded "second page" of Google, now users will just continuously scroll down the page as SERPs will display up to six pages of URLs before prompting users to...
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Google Analytics will be sunsetting their Universal Analytics properties starting July 1 2023 - is your business ready for the switch? Businesses should be creating their GA4 properties as soon as possible so that they will have year over year data by the time their Universal Analytics (UA) properties stop collecting data. What will happen to my current Google Analytics profile? You don't have to choose between Universal Analytics (UA) and GA4, at least not yet, and we recommend having both set...
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When launching a new website for your business, there are a lot of things to consider. One of the main things is making sure that your new website is properly optimized for search engines so that your new site can be found by potential clients and customers. 1. 301 Redirects If this isn’t your first website, you need to implement 301 redirects for any pages that existed on your old site that either don’t have a corresponding page on the new...
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If you want more sales from your Instagram ads, you need ad copy and imagery that converts. Gone are the days of writing one set of ad copy and just auto publishing across multiple platforms. Instagram Ad Placements Need Dedicated Copy While Instagram is a platform that primarily relies on visuals, getting the copy right is just as important as choosing the image or video. One of the major differences between Instagram and Facebook is that links are not clickable in the ad...
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Crush Marketing has earned Google Partners Badge. The Google Partners badge shows that you have the latest Google Ads expertise while helping you stand out to clients and the industry. The badge is awarded to companies with expert-level Google Ads product knowledge. Google Partners receive training, support, and insights that keep their skills sharp and help drive campaign success. Companies can only earn this badge by consistently achieving or surpassing certain metrics and standards set forth by Google. If you are planning...
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Google sent an announcement email out that they are going to be updating the behavior of phrase match and broad match modified (BMM) keywords in Google Ads. This new change, starting February 18, 2021, essentially makes BMM targeting redundant, and will push advertisers to use only phrase match instead. They expect that all advertisers will be switched over to this new system by July 2021, and while your BMM keywords will still work, anything new will have to be set...
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Make sure you don’t already have one! Google your brand name and see if any results pop up in the knowledge graph. Anyone can create listings if they want to review your business, so there could already be a listing for your business floating out there. (Best to check Yelp too if you haven't already for rogue listings.) If you find an existing listing, click “Own this business?” and go from there! Starting from scratch? Make sure you have a gmail...
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