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Posted on February 28, 2025
SEO

The digital marketing landscape is constantly evolving, and the recent rollout of Google's AI Overviews is a significant game-changer. For small businesses relying on organic search traffic, understanding and adapting to this shift is crucial. We’re seeing a clear trend: users are increasingly getting answers directly within the Google search results page (SERP), potentially bypassing website clicks altogether. This shift, while offering convenience for users, presents a challenge for businesses. The AI Overview, powered by Google's advanced AI, synthesizes information from...

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Posted on December 4, 2024
SEO, Social, Social Media Marketing

In the digital age, your social media presence isn’t just about likes and shares—it can be a powerful tool to improve your search engine optimization (SEO) and drive organic traffic to your website. At Crush Marketing, we specialize in helping small businesses harness the full potential of their online platforms, and today, we're sharing how your social media profiles can elevate your SEO game. Why Social Media Matters for SEO While social media signals aren’t direct ranking factors for search engines like...

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Posted on December 7, 2022
Google, SEO

As the top spots on Google search continue to be dominated by ads, videos and other media, featured snippets, and "people also ask" suggestions, this update is helpful for regular websites. Google has now rolled out their continuous scroll feature for desktop search. This means that instead of being relegated to the dreaded "second page" of Google, now users will just continuously scroll down the page as SERPs will display up to six pages of URLs before prompting users to...

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Posted on January 17, 2022
SEO

When launching a new website for your business, there are a lot of things to consider. One of the main things is making sure that your new website is properly optimized for search engines so that your new site can be found by potential clients and customers. 1. 301 Redirects  If this isn’t your first website, you need to implement 301 redirects for any pages that existed on your old site that either don’t have a corresponding page on the new...

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Posted on January 21, 2021
Google, SEO

Make sure you don’t already have one! Google your brand name and see if any results pop up in the knowledge graph. Anyone can create listings if they want to review your business, so there could already be a listing for your business floating out there. (Best to check Yelp too if you haven't already for rogue listings.) If you find an existing listing, click “Own this business?” and go from there! Starting from scratch? Make sure you have a gmail...

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